Undefeated’s co-founder James Bond is a bit camera shy so we are thrilled he spent 20 minutes with us and shared his path to success. Established in 2002, UNDEFEATED is the original authentic sneaker store and apparel brand offering the best curated products and exclusive collaborations with brands such as Nike, Converse, Adidas, and Reebok and are probably most known for the Air Jordan 4 “Undefeated”.

Want to hear more from James Bond. Check out the extended cut available here: